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Achieve accelerated sales through our PPC advertising services, which consistently yield a 25% increase in return on investment. Discover the power of our comprehensive solutions, cutting-edge technology, and strategic expertise. Google Ads (formerly Google AdWords) is a rare and dependable marketing channel known for its success. However, achieving optimal results requires effective Google Ads management—exactly what we provide as a preferred Google Partner agency. Without it, there’s a risk of ineffective ad spend draining your budget, instead of efficiently targeting high-quality, long-term clients. Partner with us to maximize your Google Ads investment and avoid unnecessary costs.
When you hire MMi as your Google Ads Management company, you get a team of PPC ad managers that go the extra mile to strategize, optimize and communicate your ad campaign performance. Our PPC ad management company performs the following ad services.
Our PPC ads management services come with transparent pricing and ten years of Google ads management experience. Each PPC advertising plan below includes strategic keyword research, ad copy creation and Google Analytics set up. Our Standard and Enterprise plans include Bing PPC ad management for diversification.
Startup Campaign
Mid Sized Business
Large Campaign
PPC, short for pay-per-click, is a versatile online advertising strategy wherein advertisers incur costs only when users click on their ads. These ads can appear across various digital platforms, including websites, search engines like Google, Bing, and Yahoo, as well as social media networks such as Facebook, Instagram, LinkedIn, and Twitter. This targeted approach allows businesses to reach their audience precisely where they are most likely to engage, making PPC a highly effective tool for driving traffic, leads, and conversions.
On average, PPC advertising services provided by agencies range from $100 to $10,000 per month, a figure that 36% of businesses invest in for their digital advertising efforts. The cost structure typically involves paying between $0.11 and $0.50 per click, and $0.51 to $1.00 per 1000 impressions on ads. These expenses encompass both the ad spend itself and fees for professional management services.
Agencies commonly base their charges for PPC campaign management on a percentage of the ad spend, although some may opt for a flat fee depending on the scope and complexity of the campaign. This pricing model ensures that businesses receive tailored support in maximizing their PPC investments, whether through strategic planning, ad optimization, audience targeting, or comprehensive performance reporting.
The scope of deliverables for PPC advertising services varies based on the service provider and the specific plan chosen. Typically, PPC management services encompass a range of activities designed to maximize advertising effectiveness and return on investment. Key components often include:
Advertising Platforms: Management across major platforms such as Google Ads and Bing Ads, ensuring comprehensive reach across search engines.
Keyword Targeting: Strategic selection and optimization of keywords to enhance ad relevance and attract targeted traffic.
Bid Management: Monitoring and adjusting bid strategies to optimize cost-per-click (CPC) and maximize ad placement within budget constraints.
Ad Copy Creation and Optimization: Crafting compelling ad copy and continuously refining it to improve click-through rates (CTR) and conversion rates.
Ad Extensions: Utilizing extensions such as site links, callouts, and structured snippets to enhance ad visibility and engagement.
Performance Monitoring and Reporting: Regular analysis of campaign performance metrics, providing insights into ad performance, budget utilization, and ROI.
Campaign Optimization: Ongoing adjustments to campaigns based on performance data, aiming to improve ad efficiency and achieve campaign objectives.
Conversion Tracking: Implementing and monitoring conversion tracking to measure the effectiveness of ad campaigns in generating desired actions, such as purchases or form submissions.
Competitor Analysis: Evaluating competitor strategies and adjusting PPC tactics accordingly to maintain or gain competitive advantage.
Strategy Consultation: Providing strategic guidance and recommendations to align PPC efforts with broader marketing goals and business objectives.
By engaging with a professional PPC advertising services provider like MMi, businesses can leverage these comprehensive offerings to effectively manage and optimize their paid advertising campaigns, driving targeted traffic and achieving measurable results in their digital marketing endeavors.
While Google Ads provides immediate visibility through paid placements, SEO (Search Engine Optimization) offers a long-term strategy focused on improving organic search rankings. It’s essential not to conflate the two, as SEO establishes a fundamental digital presence and enhances organic visibility over time. In contrast, Google Ads enables businesses to promptly appear in search results for specific keyword terms by paying for ad placements. Each approach—SEO and Google Ads—plays a distinct role in a comprehensive digital marketing strategy, catering to different timelines and objectives.
Great SEO remains irreplaceable, yet Pay Per Click (PPC) can effectively enhance any robust Organic SEO campaign. While SEO efforts may take considerable time to yield results—sometimes not achieving desired rankings—PPC advertising services offers immediate keyword targeting capabilities. Moreover, running Google Ads can strategically occupy valuable screen space that might otherwise be dominated by competitors’ organic listings. This strategic advantage underscores PPC’s role in securing prominent visibility and outpacing organic competition in search engine results.